WhizCloud
Case study · Chapter 01
Advertising Technology

Turning Amazon ad chaos into one automated source of truth.

A full-stack analytics and automation platform that replaced fragmented spreadsheets with real-time reporting, proprietary insights, and autopilot bidding - for a US AdTech company serving Amazon sellers, vendors, and agencies.

Chapter 02
The challenge

Account managers were flying blind on stale data.

Every decision depended on metrics manually pulled into spreadsheets — by the time a report was ready, the numbers had already changed.

01

Manual data extraction

Metrics pulled by hand from Seller and Vendor Central, week after week.

02

Fragmented spreadsheets

ACOS, ROAS, CTR tracked in disconnected sheets with no unified view.

03

No real-time visibility

Every campaign decision was based on data that was already stale.

04

No automated bidding

Ad spend optimisation relied entirely on manual intervention.

Chapter 03
Project Context

Client

US-based AdTech SaaS

Industry

AdTech & e-commerce

Integrations

Amazon Ads API + SP-API

Engagement

Live & ongoing since launch

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