Unifying a customer ecommerce storefront with admin ERP operations.
A digital commerce platform for a specialist horticultural and gifting retailer — joining an Angular storefront with a full back-office ERP for catalog, checkout, payments, fulfilment, inventory, purchasing, and reporting.
Seasonal specialist retail could not run on manual handoffs.
Customers needed a content-rich plant and gift buying journey, while catalog, stock, fulfilment, and purchasing still lived in fragmented tools with no single source of truth.
Content-rich specialist buying
Plants, trees, hedging, and gifts needed guided discovery — not a static product list.
Seasonal demand complexity
Availability, bundles, delivery rules, and order changes made manual intervention unsustainable.
Fragmented operations
Catalog, customers, orders, fulfilment, and purchasing spanned ecommerce and warehouse with no unified workspace.
Limited operational visibility
Stock, workload, refunds, payments, communications, and content quality lacked clear reporting.
Client
Specialist horticultural retailer
Industry
Ecommerce & retail operations
Integrations
Stripe · Contentful · Searchspring · Klaviyo
Engagement
Storefront + admin ERP platform